You can't buy loyalty, they say
I bought it though, the other day;
You can't buy friendship, tried and true,
Well just the same, I bought that too.
I made my bid, and on the spot
Bought love and faith and a whole job lot
Of happiness, so all in all
The purchase price was pretty small.
I bought a single trusting heart,
That gave devotion from the start.
If you think these things are not for sale,
Buy a brown-eyed puppy with a stump for a tail.
--- author unknown ---

Puppy socialisation has been a buzzword for a few years now.  Is it really as important as people make it out to be, if so, why, and what should you be doing with your puppy to socialise him correctly?